{"id":1990,"date":"2025-04-16T12:50:06","date_gmt":"2025-04-16T11:50:06","guid":{"rendered":"https:\/\/educationconference.arts.ac.uk\/2025\/blog\/proposal\/teaching-with-the-story-funnel-a-framework-for-crafting-engaging-stories-that-drive-action\/"},"modified":"2025-06-23T12:37:49","modified_gmt":"2025-06-23T11:37:49","slug":"teaching-with-the-story-funnel-a-framework-for-crafting-engaging-stories-that-drive-action","status":"publish","type":"proposal","link":"https:\/\/educationconference.arts.ac.uk\/2025\/blog\/proposal\/teaching-with-the-story-funnel-a-framework-for-crafting-engaging-stories-that-drive-action\/","title":{"rendered":"Teaching with the Story Funnel: A framework for crafting engaging stories that drive action"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>The Story Funnel is a new model of how audiences respond to stories \u2013 from first attraction, through involvement and transportation, to new thoughts and behaviours. By helping students consider the power of stories and how stories impact themselves and others, the Story Funnel shows what storytellers (whether creative professionals, brands or individuals driving social change) must do to engage their audiences and drive action. This conversation introduces the Story Funnel and its corresponding story ingredients and discusses how this simple framework supports students as they develop stories in a range of contexts.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"parallel-session":[65],"requires-changes":[97],"room":[98],"acf":[],"_links":{"self":[{"href":"https:\/\/educationconference.arts.ac.uk\/2025\/wp-json\/wp\/v2\/proposal\/1990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educationconference.arts.ac.uk\/2025\/wp-json\/wp\/v2\/proposal"}],"about":[{"href":"https:\/\/educationconference.arts.ac.uk\/2025\/wp-json\/wp\/v2\/types\/proposal"}],"wp:attachment":[{"href":"https:\/\/educationconference.arts.ac.uk\/2025\/wp-json\/wp\/v2\/media?parent=1990"}],"wp:term":[{"taxonomy":"parallel-session","embeddable":true,"href":"https:\/\/educationconference.arts.ac.uk\/2025\/wp-json\/wp\/v2\/parallel-session?post=1990"},{"taxonomy":"requires-changes","embeddable":true,"href":"https:\/\/educationconference.arts.ac.uk\/2025\/wp-json\/wp\/v2\/requires-changes?post=1990"},{"taxonomy":"room","embeddable":true,"href":"https:\/\/educationconference.arts.ac.uk\/2025\/wp-json\/wp\/v2\/room?post=1990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}