{"id":2968,"date":"2026-05-13T11:44:46","date_gmt":"2026-05-13T10:44:46","guid":{"rendered":"https:\/\/educationconference.arts.ac.uk\/festival2026\/blog\/proposal\/the-role-of-satisfaction-with-life-between-attitudes-to-eco-fashion-purchase-intentions-and-ecology-fashion-behaviour-a-mixed-method-study-with-empirical-evidence-and-interviews\/"},"modified":"2026-06-09T17:21:53","modified_gmt":"2026-06-09T16:21:53","slug":"the-role-of-satisfaction-with-life-between-attitudes-to-eco-fashion-purchase-intentions-and-ecology-fashion-behaviour-a-mixed-method-study-with-empirical-evidence-and-interviews","status":"publish","type":"proposal","link":"https:\/\/educationconference.arts.ac.uk\/festival2026\/blog\/proposal\/the-role-of-satisfaction-with-life-between-attitudes-to-eco-fashion-purchase-intentions-and-ecology-fashion-behaviour-a-mixed-method-study-with-empirical-evidence-and-interviews\/","title":{"rendered":"Understanding Eco Fashion Behaviour"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>This study examines sustainable fashion by integrating quantitative and qualitative evidence on attitudes, purchase intention, satisfaction with life, and ecological fashion behavior. Quantitatively, attitudes toward eco-friendly clothing positively predict purchase intention, and purchase intention is associated with ecological fashion behavior, while satisfaction with life strengthens this link. Qualitatively, consumers report environmental concern, but actual behavior is shaped by practical barriers such as price, convenience, social influence, and stigma around sustainable choices. Together, the findings suggest that favorable attitudes matter, but well-being and real-world constraints determine whether green intentions become action.<\/p>\n<p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"parallel-session":[62],"requires-changes":[],"room":[98],"acf":[],"_links":{"self":[{"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/proposal\/2968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/proposal"}],"about":[{"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/types\/proposal"}],"author":[{"embeddable":true,"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/media?parent=2968"}],"wp:term":[{"taxonomy":"parallel-session","embeddable":true,"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/parallel-session?post=2968"},{"taxonomy":"requires-changes","embeddable":true,"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/requires-changes?post=2968"},{"taxonomy":"room","embeddable":true,"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/room?post=2968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}