{"id":2968,"date":"2026-05-13T11:44:46","date_gmt":"2026-05-13T10:44:46","guid":{"rendered":"https:\/\/educationconference.arts.ac.uk\/festival2026\/blog\/proposal\/the-role-of-satisfaction-with-life-between-attitudes-to-eco-fashion-purchase-intentions-and-ecology-fashion-behaviour-a-mixed-method-study-with-empirical-evidence-and-interviews\/"},"modified":"2026-06-17T11:38:11","modified_gmt":"2026-06-17T10:38:11","slug":"the-role-of-satisfaction-with-life-between-attitudes-to-eco-fashion-purchase-intentions-and-ecology-fashion-behaviour-a-mixed-method-study-with-empirical-evidence-and-interviews","status":"publish","type":"proposal","link":"https:\/\/educationconference.arts.ac.uk\/festival2026\/blog\/proposal\/the-role-of-satisfaction-with-life-between-attitudes-to-eco-fashion-purchase-intentions-and-ecology-fashion-behaviour-a-mixed-method-study-with-empirical-evidence-and-interviews\/","title":{"rendered":"Understanding Eco Fashion Behaviour"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>This study examined the relationships between attitudes toward ecological fashion, purchase intention, ecological fashion behaviour, satisfaction with life, and age within the Theory of Planned Behavior. Attitudes positively predicted purchase intention, and purchase intention predicted ecological fashion behaviour. Purchase intention also mediated the attitude\u2013behaviour relationship, while satisfaction with life and age were not significant. Overall, the findings highlight the importance of intention in sustainable fashion consumption and the intention\u2013behaviour gap. Qualitatively, consumers report environmental concern, but actual behavior is shaped by practical barriers such as price, convenience, social influence, and stigma around sustainable choices. Together, the findings suggest that favorable attitudes matter, but well-being and real-world constraints determine whether green intentions become action.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"parallel-session":[62],"requires-changes":[],"room":[98],"acf":[],"_links":{"self":[{"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/proposal\/2968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/proposal"}],"about":[{"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/types\/proposal"}],"author":[{"embeddable":true,"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/media?parent=2968"}],"wp:term":[{"taxonomy":"parallel-session","embeddable":true,"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/parallel-session?post=2968"},{"taxonomy":"requires-changes","embeddable":true,"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/requires-changes?post=2968"},{"taxonomy":"room","embeddable":true,"href":"https:\/\/educationconference.arts.ac.uk\/festival2026\/wp-json\/wp\/v2\/room?post=2968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}