Business model design for the creative and cultural industries: enterprise education from the art school

This paper concerns a past project, funded by Enterprise Educators UK, on the subject of business models. While enterprise education is sometimes understood as something done *to* the art school, the project comes *from* the art school in that it deploys visualisation, testing and iteration as core methodologies. As a result of the project, students are producing visualisations of business models as a general concept, in terms relevant to the art school context, and of the specific business models of recent graduates working as freelancers or founders within the cultural and creative industries.